Tasha Prinkey — Digital Portfolio
For more than two decades, I’ve turned complex ideas into clear, compelling brand experiences. I bring strategy, visual design, and creative leadership together to build scalable brand systems across higher education and commercial real estate.
Blending creativity, project leadership, and digital innovation into every initiative — from campus-wide campaigns to day-to-day communications. Focused on one purpose: supporting institutional goals, student engagement, and community connection.
Higher Education
Visual Design & Digital MarketingCrafting integrated digital assets for the university, combining social media, digital signage, email campaigns, and calendar integration to enhance campus-wide communication — with strong adherence to brand guidelines.
Leading creative services initiatives by distilling technical or abstract ideas into clear, visually compelling narratives, and fostering a culture of collaborative critique.
Evolving resources into a comprehensive library of social graphics, videos, academic brochures, digital signage, and print collateral consistent with institutional standards.
Designing engaging eBooks, interactive PDFs, and slide decks for faculty, leadership, and department presentations — storytelling, data visualization, and academic outreach.
Provided full-service marketing strategies to NMSU's Auxiliary Services, earning awareness, coordination, and completion of marketing projects. Expanded to full services for a 6-year marketing contract covering strategy, design, and project oversight for eight divisions.
Auxiliary Services | Higher Education
Brand Identity & Digital MarketingComprehensive digital communication support: social media strategy, website updates, calendar integration, student hotline animations, and digital signage design.
Full marketing oversight during a key staffing gap — streamlining workflows and pioneering an Apple-approved mobile ID card interface that set implementation standards later adopted by other institutions.
Collaborated with department leads to manage events and coordinate third-party services, keeping budget oversight and strategic consistency intact.
Developed print collateral, videos, and digital files, managing vendor coordination and approvals to build a strong, reusable asset library.
Delivered strategic, full-service marketing solutions for commercial real estate, including digital communication, website development, event coordination, and brand-focused asset development — elevating property visibility and engagement with tenants, investors, and stakeholders.
Commercial Real Estate
Digital Marketing & Brand AwarenessSocial media planning, website updates, digital signage content, and targeted messaging that ensured consistent branding and timely engagement across channels.
Full-scale marketing leadership during organizational transition — continuity in messaging and execution to maintain market presence and lead generation.
Property sites built around user experience, mobile responsiveness, and SEO best practices to drive inquiries and keep investors and brokers informed.
Brochures, signage, video tours, digital flyers, and campaigns — with scalable design systems that reduced turnaround time by 30%.
Turning brand ideas into live digital experiences with a little AI, a lot of curiosity, and an eye for the details. From first spark to final launch, I bring strategy, storytelling, design, and development together without losing the craft.
An AI-assisted build that turns visibility research into a public-facing platform — designed, prototyped, and shipped in days instead of quarters.
A storytelling and reporting surface for program impact, built conversationally with AI tooling and refined against real stakeholder feedback.